MADE SOUTH ACQUIRES ELI MASON

Eli Mason Lineup

 

The first time I saw a bottle of Eli Mason Old Fashioned cocktail mixer on a shelf at my local shop, I bought it. I love Old Fashioneds and I love Nashville, Tennessee (where it’s made), so it just made sense that I would have a bottle in my fridge.

I enjoyed that first bottle and became a regular customer, and when we decided to do our first event, Luke Duncan (Eli Mason founder) was one of the first guys I reached out to because, in my opinion, cocktails and hospitality go hand in hand.

When Luke sat in my office several weeks ago and told me he was interested in selling the business, I knew we had to find a way to make it happen. So today I’m pretty tickled to share with you that this beautiful, high-quality cocktail mixer brand is officially a member of the MADE SOUTH family. I can’t wait to spread the gospel according to Eli Mason far and wide across the South. Official release is below. Love y’all.

-CHT


FRANKLIN, TN – February 28, 2017 – Franklin-based event company, MADE SOUTH, announced today that it has acquired Nashville company Eli Mason, a spirit-forward, premium cocktail mixer brand.

“I’ve been an Eli Mason customer for a long time,” said Chris Thomas, founder of MADE SOUTH. “The purchase fits well with MADE SOUTH’s growing platform of events that celebrate the best artisan goods, food, drink, music and art in the South.”

Eli Mason was founded in 2013 and quickly grew a reputation as a high quality mixer. By 2015, Eli Mason was widely distributed in both gift shops and liquor stores in Tennessee.

“Chris has built an audience with MADE SOUTH that appreciates fine Southern goods and workmanship,” said Eli Mason founder, Luke Duncan. “I believe that MADE SOUTH is the right company to take Eli Mason into the next phase of its development.”

MADE SOUTH plans to incorporate the Eli Mason brand into its six events throughout the Southeast in 2017 and expand distribution throughout the South.

“When Luke approached me with the opportunity to bring Eli Mason into the MADE SOUTH family, it seemed like a no-brainer. He’s done a great job building this business over the last three years, and I’m honored that he would trust me with the next chapter of Eli Mason’s story,” noted Thomas. “Plus, as a whiskey enthusiast, I love that Eli Mason mixers don’t mask the flavors of my favorite whiskeys. These are amazing products and I can’t wait to introduce the Eli Mason brand to the rest of the South.”

About MADE SOUTH and Eli Mason
MADE SOUTH is a Franklin-based company that creates fun and engaging events that celebrate the best artisan goods, food, drink, music and art in the South. Their 2017 events will take place in Hoover, AL, Franklin, TN, Atlanta, GA and Louisville, KY. Tickets for all events are available at madesouth.com.

Eli Mason is a spirit-forward brand of premium cocktail mixers made in Nashville, TN. Their Old Fashioned cocktail mixer has been featured on Epicurious and in Southern Living Magazine. All of their mixers are available online at elimason.com.

# # #

MADE SOUTH Eli Mason Eli Mason Lineup

Leave a Reply

  • (will not be published)